Our latest hair care technology uses high-pressure airflow to straighten hair as it dries. Air is precisely heated and projected evenly through the tress as you style – with no need for extreme heat. Airflow is projected downwards at a 45° angle to create the tension needed to align hair for a smooth end style – with less damage and breakage. Maintain strength.³ Protect shine.¹ Our latest hair care innovation combines our expertise in airflow with everything we’ve learned about hair styling to pioneer a new way to straighten – without extreme heat.